Hi, I’m Giselle Herrera.
This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.
My Approach
I combine deep fintech domain knowledge with rigorous UX research to design interfaces that handle complexity without overwhelming users.
My designs have:
- Increased user retention by 35-50% across 3 platforms
- Reduced onboarding time by 60% for trading applications
- Decreased support tickets by 40% through intuitive IA
Process
Projects can take anywhere from 3-12 weeks, depending on your needs. Rush jobs are available for an extra fee.
Discovery call
(30 min, free)
We'll discuss your goals, timeline, and budget.
Design & Testing
(Week 3-8)
Iterative design with weekly check-ins and user testing.
Research & Strategy
(Week 1-2)
User research, competitive analysis, strategic recommendations.
Handoff & Support
(Week 9+)
Iterative design with weekly check-ins and user testing.
Availability
Currently accepting projects for Q1 2025
Typical project duration: 3-12 weeks
Project minimum: $15K
