Giselle Herrera

Enterprise Tools & Pricing Automation UX Designer

I transform complex manual processes into streamlined, automated solutions that enable business teams to make efficient decisions and reduce operational overhead.

From pricing dashboards to internal business planning tools, I lead end-to-end design that drives product roadmaps and delivers at scale.

Credentials

  • 8+ Years UX Design

  • US Patent Holder (Pricing Data)

  • Figma Expert 7+ Years

  • Seattle, WA (Remote)

Email me

or View My Work ↓

Why I'm the Right Fit

I specialize in exactly what enterprise pricing and business planning tools demand: transforming complex manual workflows into intuitive, automated interfaces.

My work spans data-heavy platforms where internal teams need to set pricing, manage business operations, and make decisions quickly. I've designed dashboards tracking 100+ commodity markets, internal tools for thousands of financial advisors, and systems serving tens of thousands of global users.

I don't just create wireframes. I conduct primary research, facilitate stakeholder workshops, iterate based on testing, and present complex concepts clearly to both technical and non-technical audiences.

And I've earned recognition for it: US Patent #D967,131 for pricing data display innovation. That's not just good design. That's demonstrable invention.

Selected Work

End-to-end UX design for enterprise tools and data-heavy platforms.

Each project demonstrates my approach:
Problem → Design Process → Measurable Outcome.

Amazon – Global Seller Operations Platform

Amazon – Global Seller Operations Platform
S&P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading

S&P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading
Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors

Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors
Avis & Budget Booking Platform – Research-Driven Conversion Optimization

Avis & Budget Booking Platform – Research-Driven Conversion Optimization

Design Systems Expertise

I build design systems that scale across teams and platforms:

  • Component libraries with variants, properties, and usage guidelines

  • Design tokens for consistent spacing, typography, and colors

  • Comprehensive documentation reducing engineering questions

  • Patterns that maintain consistency across international markets

At Amazon, my email design system served 3 international markets with reusable templates that partner teams could implement without custom design work.

At Schwab, I navigated strict governance requirements while creating components that balanced compliance with usability.

At S&P Global, I designed patterns adopted across multiple product areas, establishing foundations used by other UX designers on the platform.

Skills & Tools

  • Figma Expert (7+ Years)

  • Design Systems & Components

  • Wireframing & Prototyping

  • Data Visualization

  • Mobile & Responsive Design

  • Interaction Patterns

Design Skills

  • User Research & Testing

  • Workshop Facilitation

  • A/B & Multivariate Testing

  • Stakeholder Interviews

  • Journey Mapping

  • Iterative Development

Research & Process

  • Pricing & Business Planning Tools

  • Enterprise Internal Platforms

  • Financial Services

  • E-Commerce

  • Compliance & Governance

  • International Localization

Domain Expertise

  • Stakeholder Presentations

  • Cross-Functional Teams

  • Remote Work

  • Agile / Scrum

  • Executive Communication

  • Design Governance

Collaboration

How I Work

I believe complex enterprise problems deserve clear, elegant solutions.

My process:

  1. UNDERSTAND — Facilitate workshops, conduct research, analyze existing workflows

  2. EXPLORE — Create multiple concepts, wireframes, and testable prototypes

  3. VALIDATE — User testing, stakeholder feedback, iterate based on constraints

  4. DELIVER — Comprehensive Figma specs, design system documentation, handoff support

  5. MEASURE — Track adoption, gather feedback, refine based on real usage

I thrive in collaborative environments where designers work closely with product, engineering, and business stakeholders. I share work early, welcome feedback, and view every critique as an opportunity to make the design better.

I'm particularly effective at presenting complex concepts to both technical and non-technical audiences, translating design decisions into business value.

Credentials

🎓 BFA, Graphic Design (Minor: Advertising)

Savannah College of Art & Design, 2012

🤖 Google AI Essentials Certificate

Google, 2024

🧠 Human-Computer Interaction Certificate

Coursera, 2024

🏆 US Patent #D967,131: Pricing Data Display Design Innovation

S&P Global, 2021

Let's Connect

I'm seeking Senior UX Designer roles focused on enterprise tools, pricing automation, and data-driven internal platforms.

Based in Seattle. Available for fully remote work. Eager to join a collaborative team solving complex business problems at scale.

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