Amazon Email Design System
240% CTR Increase Through Strategic Content & Scalable Components
B2C Messaging Platform & Design System
Designed email system serving tens of thousands of global sellers. Created Figma design system with templates, interaction patterns, and UX copy guidelines.
Skills: Figma, Design Systems, UX Copy, Localization, A/B Testing
Amazon Email Design System: 240% CTR Increase Through Strategic Content & Scalable Components
Amazon Email Design System
240% CTR Increase Through Strategic Content & Scalable Components
B2C Messaging Platform & Design System
Designed email system serving tens of thousands of global sellers. Created Figma design system with templates, interaction patterns, and UX copy guidelines.
Client
Amazon
Year
2025
Skills
Figma, Design Systems, UX Copy, Localization, A/B Testing
The Challenge
Amazon SPACE team needed a B2C email system serving tens of thousands of global sellers across Japan, Germany, and worldwide markets—requiring both visual consistency AND messaging that drove action across cultures.
Research & Content Strategy
Analyzed existing email performance: 5% CTR (global baseline)
Conducted message testing across markets (what drove action?)
Discovered: German users needed more detail, Japanese users needed visual hierarchy, all users needed clearer CTAs
Content insight: "Your order has shipped" → "Track your delivery: 2 days remaining" (specific, actionable)
My Role & Specializations Applied
Financial/Enterprise UX: Structured complex seller data (orders, policies, notifications)
Content Design: Wrote and tested subject lines, CTAs, and body copy for 3 markets
Design Systems: Built reusable template library with comprehensive documentation
The Solution
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
Former Customer“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former Customer“Every detail was thoughtfully executed. We're thrilled with the outcome.”
Former Customer
Amazon email template hi-res wireframes showing information hierarchy and CTA placement reasoning.
Amazon email template hi-res wireframes showing information hierarchy and CTA placement reasoning.
Amazon email template hi-res wireframes showing information hierarchy and CTA placement reasoning.
Amazon email template hi-res wireframes showing information hierarchy and CTA placement reasoning.
Amazon SPACE team email design system showing Figma components.
Amazon SPACE team email design system showing Figma documentation.
Amazon SPACE team email design system showing Figma components.
Amazon SPACE team email design system showing Figma components, email templates, and international variants for Japan, Germany, and global markets
Amazon SPACE team email design system showing Figma components.
Amazon email localization comparison between Japan, Germany, and global versions
Figma screens for Amazon seller messaging platform.
Final bluesky messaging design