Amazon
Global Seller Operations Platform
240% CTR Increase Through Strategic Content & Scalable Components
Client
Amazon Sellers
Year
2025
Project Details
Challenge
Tens of thousands of Amazon sellers across Japan, Germany, and global markets struggled with fragmented order management communications:
Email engagement was low (5% CTR baseline)
Sellers lacked a centralized messaging system for order updates
International markets required localization, not just translation
Manual processes for tracking order issues and seller notifications
Approach
Developed B2C email design system serving international seller base
Created comprehensive Figma design systems with reusable templates, wireframes, and interaction patterns
Followed international accessibility and localization standards for Japan, Germany, and global markets
Built centralized messaging application incorporating user feedback and analytics to optimize functionality
Collaborated with Product Managers, TPMs, QA, UX research, IT, and engineering using Jobs to Be Done methodology
Delivered scalable design solutions enabling partner teams to maintain consistency
Outcome
✓ 240% engagement increase (Japan) through workflow simplification
✓ 62% increase (Germany)
✓ 40% increase globally
✓ 25% reduction in support contacts—sellers self-serve efficiently
✓ Design system adopted across 3 international markets
The email design system enabled consistent, localized communications at scale while the centralized messaging platform streamlined order management processes.
Skills
Design Systems
Email Design
Localization
Cross-Functional Collaboration
Analytics Integration
Scalable Solutions
Approach: Design reasoning validated through testing and best practices for urgency emails.
Approach: Amazon urgency email template hi-res wireframes showing information hierarchy and CTA placement reasoning.
Outcome: 25% reduction in support contacts—sellers self-serve efficiently
Before and after
Approach: Design reasoning validated through testing and best practices
Outcome: Final communications
Amazon SPACE team seller messaging platform showing email design system with localized templates for Japan, Germany, and global markets.
Global communication hub - Final bluesky messaging design
