Giselle Herrera
Patented Financial UX Specialist | Content Designer | Design Systems Architect
I design high-stakes internal tools that tens of thousands of people actually use. Combining clean, production-ready UI with strategic UX copy and technical fluency in JavaScript, HTML/CSS, and AI-assisted development.
Key Stats
7+ Years Experience
US Patent Holder
Google AI Certified
Seattle, WA
Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio
Patented Data Visualization Dashboard: $900K Revenue Impact | S&P Global | Giselle Herrera
Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera
AI-Integrated Development Projects | Claude, JavaScript, SEO | Giselle Herrera
About me
I design experimentation software by turning technical needs into simple, usable interfaces and juggling multiple projects under tight deadlines.
Experience:
Charles Schwab and S&P Global: data-heavy experimentation platforms
Amazon: fast-paced production environments
Core strengths: clean design within style guides, clear UX copy, and smooth collaboration with engineers.
I also code—JavaScript, HTML, CSS—to build prototypes and work directly with engineering teams. I use AI tools like Claude and Lovable to speed development.
Credentials
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US Patent #D967,131
Awarded for innovative data display design at S&P Global
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Technical Fluency
JavaScript, HTML/CSS, AI-assisted development with Claude
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Google AI Essentials & Prompting Certified
Trained in AI integration and prompt engineering
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Experimentation Expert
A/B testing, multivariate testing, Optimizely, conversion optimization