Giselle Herrera
Patented Financial UX Specialist | Content Designer | Design Systems Architect
I design financial products users actually understand — combining strategic content design with patented innovation and scalable systems. My work has increased engagement 240% and reduced support costs 40% through clear, systematic design.
Three specialized disciplines, one unified approach
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Patented Financial UX Innovation
US Patent #D967131 for financial data display design
I've invented new ways to visualize complex data that earned patent protection.
Specialized in:
I don't just design financial interfaces. I've invented new ways to visualize complex data that earned patent protection.
Specialized in:
Trading platforms and financial dashboards
Complex data visualization that drives decisions
Regulatory-compliant interfaces (WCAG, financial compliance)
Information architecture for data-heavy products
Impact:
$900K+ revenue
30% faster information discovery
20% user satisfaction increase
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Content Design & UX Writing
Strategic messaging that guides users and reduces cognitive load
I design the language within products as core UX strategy.
My content work has:
Increased CTR 240% through message optimization (Amazon)
Reduced support tickets 35-40% through clear microcopy
Improved conversion through trust-building messaging
Created content systems and voice/tone guidelines
Specialties:
Microcopy for complex workflows
Information architecture through content strategy
Voice and tone documentation
Localization (JP, DE markets)
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Design Systems
Architecture
Production-ready component libraries that scale
I build design systems that bridge design and engineering with comprehensive documentation, content guidelines, and tokenized components. '
Experience includes:
Amazon: B2C email design system (templates, patterns, interaction guidelines)
Charles Schwab: Salesforce-integrated component library
S&P Global: 0-to-1 mobile-first platform components
Design Systems Expertise:
Component architecture (variants, properties, instances)
Design tokens and variables (color, spacing, typography systems)
Usage documentation with voice/tone guidelines
Engineering handoff (Figma dev mode, specs, annotations)
Accessibility compliance (WCAG AA/AAA)
Approach
Most designers specialize in one area. I combine three disciplines that multiply each other's value:
Financial UX ensures I understand complex domains and regulatory constraints
→
Content Design means every interface includes strategic messaging that guides users
→
Design Systems ensure patterns scale consistently across entire platforms
Real-World Example:
At Amazon, I didn't just design email templates:
Financial UX: I structured complex order data for instant comprehension
Content Design: Wrote subject lines and CTAs that increased CTR 240%
Design Systems: Created reusable templates/components for 3 international markets
This triple approach delivers outcomes other designers can't: interfaces that are visually excellent, verbally clear, and systematically scalable.
When You Hire Me, You Get:
→ Beautiful, functional interfaces (visual design)
→ Clear, strategic messaging (content design)
→ Scalable, documented patterns (design systems)
→ Deep domain expertise (financial products, enterprise SaaS)
→ Proven business outcomes (metrics in every case study)
Ideal projects for my triple specialization:
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Building component libraries that include voice/tone documentation, microcopy standards, and usage examples—not just visual specs.
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Interfaces where both data visualization AND explanatory content are critical to user success (trading platforms, dashboards, financial forms).
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Products where content design reduces training costs and support tickets by making complex workflows intuitive through strategic messaging
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New products that need visual design, messaging strategy, and scalable component architecture from day one.
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Products expanding to new markets that need both design systems AND content adaptation (I've shipped to JP, DE, global markets).
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Pure brand/marketing design (I'm product-focused)
Projects under $15K (below my minimum)
Short-term (<4 weeks) projects requiring only one discipline
Contact Me
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