Giselle Herrera
Financial Data Design Expert
Pricing Systems, Dashboards & Enterprise Intelligence
I design the interfaces where pricing decisions happen by transforming complex financial datasets into systems that teams actually use to set prices, track markets, and drive revenue.
US Patent holder for pricing data visualization. 8+ years designing data-heavy platforms at Amazon, S&P Global, and Charles Schwab.
Credentials
8+ Years UX Design
US Patent Holder (Pricing Data)
Figma Expert 7+ Years
Seattle, WA (Remote)
or View My Work ↓
Why I'm the Right Fit
I specialize in exactly what enterprise pricing and business planning tools demand: transforming complex manual workflows into intuitive, automated interfaces.
My work spans data-heavy platforms where internal teams need to set pricing, manage business operations, and make decisions quickly. I've designed dashboards tracking 100+ commodity markets, internal tools for thousands of financial advisors, and systems serving tens of thousands of global users.
I don't just create wireframes. I conduct primary research, facilitate stakeholder workshops, iterate based on testing, and present complex concepts clearly to both technical and non-technical audiences.
And I've earned recognition for it: US Patent #D967,131 for pricing data display innovation. That's not just good design. That's demonstrable invention.
Selected Work
End-to-end UX design for enterprise tools and data-heavy platforms.
Each project demonstrates my approach:
Problem → Design Process → Measurable Outcome.
Design Systems Expertise
I build design systems that scale across teams and platforms:
Component libraries with variants, properties, and usage guidelines
Design tokens for consistent spacing, typography, and colors
Comprehensive documentation reducing engineering questions
Patterns that maintain consistency across international markets
At Amazon, my email design system served 3 international markets with reusable templates that partner teams could implement without custom design work.
At Schwab, I navigated strict governance requirements while creating components that balanced compliance with usability.
At S&P Global, I designed patterns adopted across multiple product areas, establishing foundations used by other UX designers on the platform.
Skills & Tools
Figma Expert (7+ Years)
Design Systems & Components
Wireframing & Prototyping
Data Visualization
Mobile & Responsive Design
Interaction Patterns
Design Skills
User Research & Testing
Workshop Facilitation
A/B & Multivariate Testing
Stakeholder Interviews
Journey Mapping
Iterative Development
Research & Process
Pricing & Business Planning Tools
Enterprise Internal Platforms
Financial Services
E-Commerce
Compliance & Governance
International Localization
Domain Expertise
Stakeholder Presentations
Cross-Functional Teams
Remote Work
Agile / Scrum
Executive Communication
Design Governance
Collaboration
How I Work
I believe complex enterprise problems deserve clear, elegant solutions.
My process:
UNDERSTAND — Facilitate workshops, conduct research, analyze existing workflows
EXPLORE — Create multiple concepts, wireframes, and testable prototypes
VALIDATE — User testing, stakeholder feedback, iterate based on constraints
DELIVER — Comprehensive Figma specs, design system documentation, handoff support
MEASURE — Track adoption, gather feedback, refine based on real usage
I thrive in collaborative environments where designers work closely with product, engineering, and business stakeholders. I share work early, welcome feedback, and view every critique as an opportunity to make the design better.
I'm particularly effective at presenting complex concepts to both technical and non-technical audiences, translating design decisions into business value.
Credentials
🎓 BFA, Graphic Design (Minor: Advertising)
Savannah College of Art & Design, 2012
🤖 Google AI Essentials Certificate, Google, 2026
🪄 Google AI Prompting Certificate
Google, 2026
🧠 Human-Computer Interaction Certificate
Coursera, 2024
🏆 US Patent #D967,131: Pricing Data Display Design Innovation
S&P Global, 2021
Let's Connect
I'm seeking Senior UX Designer roles focused on enterprise tools, pricing automation, and data-driven internal platforms.
Based in Seattle. Available for fully remote work. Eager to join a collaborative team solving complex business problems at scale.