<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.giselleherrera.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/7a4555d8-8589-488f-a11e-94ada310e622/spglobal.png</image:loc>
      <image:title>Giselle Herrera | Patented Financial UX Specialist, Content Designer &amp; Design Systems Architect</image:title>
      <image:caption>The S&amp;P Global logo in black and red text on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/cb439457-9bf2-4d8a-a383-94904c2734d3/amazon.png</image:loc>
      <image:title>Giselle Herrera | Patented Financial UX Specialist, Content Designer &amp; Design Systems Architect</image:title>
      <image:caption>Black and white logo of Amazon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/2bafbba4-1322-4970-9c5b-634b99842abc/avis.png</image:loc>
      <image:title>Giselle Herrera | Patented Financial UX Specialist, Content Designer &amp; Design Systems Architect</image:title>
      <image:caption>The logo of Avis car rental with a red text 'AVIS'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/6302a768-86d2-41cf-be52-4f5c46d93609/budget.png</image:loc>
      <image:title>Giselle Herrera | Patented Financial UX Specialist, Content Designer &amp; Design Systems Architect</image:title>
      <image:caption>The logo of Budget car rental.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/62df4b1a-1a61-4f5f-a72e-fefb5c27fcb8/schwab.png</image:loc>
      <image:title>Giselle Herrera | Patented Financial UX Specialist, Content Designer &amp; Design Systems Architect</image:title>
      <image:caption>Charles Schwab logo with a blue square and white text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/e56ed268-784d-4451-8a81-9238e9265d82/americangirl.png</image:loc>
      <image:title>Giselle Herrera | Patented Financial UX Specialist, Content Designer &amp; Design Systems Architect</image:title>
      <image:caption>Black and white logo of the American Girl brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/f29d1a57-9b39-4e34-bb45-19fda6942a8a/marriottvacations.png</image:loc>
      <image:title>Giselle Herrera | Patented Financial UX Specialist, Content Designer &amp; Design Systems Architect</image:title>
      <image:caption>Marriott Vacations Worldwide logo in black and dark blue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/8823054c-78be-48fd-9ca9-3a42234836d1/IMG_5018.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/appointments</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/1722378225.186117-RZKEGVTLDPGFJINGFTRL/imgg-od3-emgehkcx.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/1722378224.670456-PCCFQCMRLHACCAYKAWXP/imgg-od3-kj2thneq.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/1722378224.811725-RDAGORRYRXAUWFQRKLWC/imgg-od3-6x5y51d5.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/work-with-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/98f9a844-4bf0-4f8e-9b2d-01148f573fc9/imgg-demo-dU8iBsrN.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/1768189366222-ODC8IHM6N9VXXLCMMRRJ/unsplash-image-b2L3f7ednYE.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-28</lastmod>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/services-store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6674976803f31e2a9285655a/3d88e674-9343-4b88-93b9-ecb271171234/imgg-od3-nm451p7v.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/services-store/p/advanced-service-1-tmbtc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6674976803f31e2a9285655a/5d1f0c16-1621-44c1-8cc7-a5556e39732b/imgg-od3-7mxiebo2.png</image:loc>
      <image:title>Services | Design Systems, Financial UX &amp; Content Design - Giselle Herrera - Advanced+ Service - imgg-od3-7mxiebo2.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/services-store/p/advanced-service-l3ad4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6674976803f31e2a9285655a/b7dcc7c8-f6d8-4e0b-9667-8226f4ac04eb/imgg-od3-1sspwj8e.png</image:loc>
      <image:title>Services | Design Systems, Financial UX &amp; Content Design - Giselle Herrera - Advanced Service - imgg-od3-1sspwj8e.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/services-store/p/intermediate-service-5kppn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6674976803f31e2a9285655a/3d88e674-9343-4b88-93b9-ecb271171234/imgg-od3-nm451p7v.png</image:loc>
      <image:title>Services | Design Systems, Financial UX &amp; Content Design - Giselle Herrera - Intermediate Service - imgg-od3-nm451p7v.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/services-store/p/basic-service-trjjm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6674976803f31e2a9285655a/fbd33fa9-3cba-401f-aa32-7a8ae2d2e39c/imgg-od3-2aqj_g5a.png</image:loc>
      <image:title>Services | Design Systems, Financial UX &amp; Content Design - Giselle Herrera - Basic Service - imgg-od3-2aqj_g5a.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/enterprise-tools</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/8823054c-78be-48fd-9ca9-3a42234836d1/IMG_5018.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ffcb6368-1d19-47c0-b81f-37e891f3098c/workshop.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/b6efc86c-9d6e-44a9-a730-1027da29915c/Body-Lists%2C+Hero+Items.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/34dc4fd1-2f27-429e-8ea2-67a209313f6a/imgg-demo-SZUz1hfg.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/enterprise-tools/amazon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/3dd153f4-bde2-4c5f-812d-24b63236e9ab/mockuuups-uathhb1t62kumto8tsgyec.jpg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/2afbc437-f3fc-4105-9387-0883eb9b6046/Screenshot+2026-01-23+at+1.52.47%E2%80%AFPM.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption>Approach: Design reasoning validated through testing and best practices for urgency emails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/329a9bd0-62db-4b20-a4b5-dc511e9c89c4/Screenshot+2026-01-23+at+1.55.25%E2%80%AFPM.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption>Approach: Amazon urgency email template hi-res wireframes showing information hierarchy and CTA placement reasoning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/38fc379b-e9bc-4fe5-87af-57c6d58a2b61/Urgent-2.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption>Outcome: 25% reduction in support contacts—sellers self-serve efficiently</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/0587e496-e6dc-477c-bab8-389d227e2b63/SSN.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption>Before and after</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/82955181-cf8a-4b19-9113-371fcbd3e23e/Screenshot+2026-01-23+at+1.54.59%E2%80%AFPM.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption>Approach: Design reasoning validated through testing and best practices</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/02edc30b-6458-4677-bb22-43ccfefaa099/Generic.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/f241410c-2b91-4acd-bc31-20d88545a50f/Email+Templates.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption>Outcome: Final communications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/2f7c9261-6d79-4f32-89c7-8826ebf9a2f7/Body-Tables.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption>Amazon SPACE team seller messaging platform showing email design system with localized templates for Japan, Germany, and global markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/6c91db04-1d3c-465f-8620-511687d53f9b/CTA+Blocks.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/b6efc86c-9d6e-44a9-a730-1027da29915c/Body-Lists%2C+Hero+Items.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/2df831f3-babf-47a6-bfc0-4ce7bc1ea86e/Northstar+v1.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
      <image:caption>Global communication hub - Final bluesky messaging design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/77862719-e6b7-4e25-84b0-988c99ff20f4/2-+Page+1+-+short.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ea537f50-57ef-4f7e-8871-21789d8571c9/Option+2+-+P0+-+2+Col.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Amazon – Global Seller Operations Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ea0f0d6b-2e8b-4848-83df-8dcfaee90bd1/mockuuups-uathhb1t62kumto8tsgyec.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/enterprise-tools/sp-global</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/26e9f8e9-9e60-4787-9287-073e08794e7e/mockuuups-dufyrkndvkhtpx5jfvcdds-2.jpeg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
      <image:caption>S&amp;P Global Platts commodities pricing dashboard showing customizable widgets for benchmark prices, forecasts, and real-time market data across 100+ global markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/f9f10d19-0aae-4ff8-b8ad-b7033e8c9d3d/GTopic+-+1.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/384d8baf-9fd6-4b09-aaa0-0dc60260d5ab/modal-dashboard.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/cff43f43-a839-46ee-9396-7fd084ddfa0d/Platts+default+modify+list.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/06c0e3bc-eb1e-4892-9a4d-a4c5bf3bb405/mockuuups-macbook-pro-14-mockup-in-female-hands.jpeg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/acfc175d-47c9-45f3-ba19-eb00cbe2f68b/benchmarks%403x.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/293c83ae-cc66-41e4-b70e-3409deecb824/mockuuups-iphone-xs-mockup-perspective-style-right.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/db640a3b-13c6-418f-b992-ab0770ec7a84/SP-Dash-Mobile+bench+2%402x.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/a9d5e894-e1df-48b8-9aaa-bf7900882b24/Arbflow-ProductPrices.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/cba5d4df-38cd-4eb7-8857-71e2aa0af27c/PatentScreenshot-2.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
      <image:caption>Patented benchmark design - Showing the maximum single row tiles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/c32cfc33-f875-4136-9332-e6f44716317f/PatentScreenshot.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
      <image:caption>Patented benchmark design - Showing the maximum rows</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/a0c1ccf3-a99d-4a92-9623-49b8cc27e1a1/Patented+Benchmark.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
      <image:caption>Patented benchmark design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ba743eea-cfbe-4f7c-8159-9d23364f7dd7/ET-Service-Workshop-KeyPriceMenu.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/877bf002-d825-4696-a7fd-ef2a50ca792f/ET-topic-dash.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/688e7d4e-2f16-470b-b0c8-b20c3a94feb8/Landing+Page%3A+Default+%2B+Cart.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/89424ddd-5992-446e-a9b2-9cd65f13030e/Landing+Page%3A+Fully+expanded.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - S&amp;P Global Platts Platform – Patented Pricing Dashboard for Commodities Trading</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/73d71193-42d3-4a88-91ba-95c89f176f66/mockuuups-muGJBHAR7LBF5unHZR4czf.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/enterprise-tools/schwab</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/99bdebe2-78c5-477e-a81f-1332398d7836/mockuuups-8zyzpvrlkzuysxgbvrxzcg.jpeg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>Charles Schwab document signing platform showing mobile-first interface</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/4004e16f-a78d-4f14-b0a8-2bb98356b27d/CS+Envelope+user+flow.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>Workflow for document signing screens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/066c8324-e990-4f7e-a960-e07c0062ccc2/Envelope+Invite+-+tablet.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>Email from Advisor starts document signing flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/698b983d-bf50-4680-81a0-a8491623ede6/Envelope+Invite+-+mobile.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>UX Research results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ad7e645c-d80c-4600-ab25-3b1baa4cd3c0/Mobile+Web+Portrait.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>Charles Schwab document signing platform showing mobile-first interface with application status tracking, action items, and streamlined advisor-client workflow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/da43118b-643b-49a5-b6b3-b83060800a9f/mockuuups-pnbXwrPzsoaRCBVTpPYohZ.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>Charles Schwab document signing platform showing mobile-first interface with application status tracking, action items, and streamlined advisor-client workflow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/d9380a0c-ecb7-405c-b3b4-d0beee2d5fd6/Envelope+Invite.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/b799eb13-389f-4cfb-86ff-83f9b00c3017/Screenshot+2026-01-21+at+9.56.26%E2%80%AFAM.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>UX Research results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/f6e27e7a-0f9f-4610-bed6-b052bc00ed3e/Screenshot+2026-01-21+at+9.56.39%E2%80%AFAM.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>UX Research results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ced46077-e221-48cb-8e10-61d7ca1dc76b/Screenshot+2026-01-21+at+9.56.54%E2%80%AFAM.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>UX Research results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/47f51f65-b07f-4485-8888-21311bf85c5a/Screenshot+2026-01-21+at+9.56.10%E2%80%AFAM.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>UX Research results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/9e8f3424-c70b-42d8-8056-ec018f44082f/Screenshot+2026-01-21+at+9.55.31%E2%80%AFAM.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Charles Schwab Document Platform – Enterprise Internal Tool for Financial Advisors</image:title>
      <image:caption>UX Research results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/6ebaeac1-bd6c-407b-b708-2bcfdf058f9a/mockuuups-8zyzpvrlkzuysxgbvrxzcg.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/enterprise-tools/avis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/e8efb0c2-7403-46bc-8af1-27e2d905e976/mockuuups-mydecmfvpnoczrqpvtzfag.jpeg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/19ef41f3-0cbe-4f48-8615-b1ebd7d3b5f7/AVIS+-+Intro+image.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/4b37323d-c95b-41a9-85c3-677c299a47ea/AVIS+-+Home+Dropdown+Iterations-1.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/1770322686645-1PS9SHAYZ1YQYSLUOTXC/abg_dro_res_flow_desktop_step2_AVISCars.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/70bc6fce-3cf1-4dde-aada-aaf63ea0f80f/CARGUIDE-Desktop.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/64e3ffb0-07d5-4c2f-be09-7aa8ddb01fee/avis_dash_150416_0000_Carousel.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/01b692f1-27ee-4928-a37c-ada65e19a408/avis_dash_150416_0001_List.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/356b31f7-20b8-4c60-8d7d-d8f5d33ded7e/avis_dash_150416_profile.jpg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/e61ff176-2972-483b-94b9-336d0634d2cd/AVIS+-+Icons-2+In+Use+2.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/0c4bef7b-9d89-4507-a4aa-ba67223bb58e/AVIS+-+Icons-1.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
      <image:caption>Custom icons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/8cfe9260-42ef-4da5-b2ad-7f504b9af72d/AVIS+-+Icons-2.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
      <image:caption>Custom icons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/c6bd07a9-e758-4248-a7b4-015739572007/avis-responsive.png</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/84971e3d-3e66-49ad-9997-29746b200971/avis_dro_resflow_mobile_0013_step2_featured2.jpg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
      <image:caption>Avis car booking platform showing research-informed design with guided selling interface and optimized payment flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/0fb4a9e5-e90a-4cee-95fa-5091f7e269d4/dro_avis_con_mod_mobile_0001_modifyreservation.jpg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/0f1e7e6b-097c-445b-b0ff-d98bf4ac9867/avis_dro_mobile_0019_step3_rental_summary.jpg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/2b4c9833-c3a4-4ca3-a847-ad364d3400ed/avis_dro_mobile_0022_step4.jpg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/4aede47b-2b6b-40d3-929d-81e305d7edac/avis_dro_mobile_0022_step4.jpg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/b8c590f3-21cb-40b3-b9fe-42b6290139b1/avis_dro_mobile_0023_step4_rental_summary_open.jpg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/1e50fd14-3050-4e7f-ae5a-752f5312a305/avis_dro_mobile_0023_step4_rental_summary_open.jpg</image:loc>
      <image:title>Enterprise Tools &amp; Pricing Automation UX Designer - Avis &amp; Budget Booking Platform  – Research-Driven Conversion Optimization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/03645b4f-aadf-4d47-94e2-58f69b6eb2a7/mockuuups-mydecmfvpnoczrqpvtzfag.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/ux-experimentation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/8823054c-78be-48fd-9ca9-3a42234836d1/IMG_5018.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/ux-experimentation/amazon-email-design-system</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/38fc379b-e9bc-4fe5-87af-57c6d58a2b61/Urgent-2.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/2afbc437-f3fc-4105-9387-0883eb9b6046/Screenshot+2026-01-23+at+1.52.47%E2%80%AFPM.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon email template hi-res wireframes showing information hierarchy and CTA placement reasoning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/82955181-cf8a-4b19-9113-371fcbd3e23e/Screenshot+2026-01-23+at+1.54.59%E2%80%AFPM.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon email template hi-res wireframes showing information hierarchy and CTA placement reasoning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/820a1acd-95be-4196-a073-ff4c770bee72/Screenshot+2026-01-23+at+1.54.24%E2%80%AFPM.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon email template hi-res wireframes showing information hierarchy and CTA placement reasoning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/329a9bd0-62db-4b20-a4b5-dc511e9c89c4/Screenshot+2026-01-23+at+1.55.25%E2%80%AFPM.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon email template hi-res wireframes showing information hierarchy and CTA placement reasoning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/f241410c-2b91-4acd-bc31-20d88545a50f/Email+Templates.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/02edc30b-6458-4677-bb22-43ccfefaa099/Generic.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/0587e496-e6dc-477c-bab8-389d227e2b63/SSN.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ee552f2a-8a7e-41d0-b443-a4e07bcde4d3/Atoms.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon SPACE team email design system showing Figma components.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/6a48684f-0e7f-4dc9-bbe2-a4976188c164/Guidance.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon SPACE team email design system showing Figma documentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/6c91db04-1d3c-465f-8620-511687d53f9b/CTA+Blocks.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon SPACE team email design system showing Figma components.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/b6efc86c-9d6e-44a9-a730-1027da29915c/Body-Lists%2C+Hero+Items.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon SPACE team email design system showing Figma components, email templates, and international variants for Japan, Germany, and global markets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/2f7c9261-6d79-4f32-89c7-8826ebf9a2f7/Body-Tables.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon SPACE team email design system showing Figma components.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/1b8cac99-b324-4e3a-9459-5d9e2cfbd526/SPRY-4648.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Amazon email localization comparison between Japan, Germany, and global versions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/77862719-e6b7-4e25-84b0-988c99ff20f4/2-+Page+1+-+short.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Figma screens for Amazon seller messaging platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ea537f50-57ef-4f7e-8871-21789d8571c9/Option+2+-+P0+-+2+Col.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/2df831f3-babf-47a6-bfc0-4ce7bc1ea86e/Northstar+v1.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Amazon Email Design System: 240% CTR Increase | Giselle Herrera UX Portfolio</image:title>
      <image:caption>Final bluesky messaging design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/b6efc86c-9d6e-44a9-a730-1027da29915c/Body-Lists%2C+Hero+Items.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/34dc4fd1-2f27-429e-8ea2-67a209313f6a/imgg-demo-SZUz1hfg.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/ux-experimentation/spglobal-data-visualization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/b2e1e107-7a22-4315-a9c6-118f0c426790/modal-dashboard.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/f9f10d19-0aae-4ff8-b8ad-b7033e8c9d3d/GTopic+-+1.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/10b09519-31a6-4730-8b8a-b323ea58234e/mockuuups-neutral-tones-in-breakfast-themed-iphone-mockup-scene.jpeg</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/06c0e3bc-eb1e-4892-9a4d-a4c5bf3bb405/mockuuups-macbook-pro-14-mockup-in-female-hands.jpeg</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/b4f754e5-6572-4d97-a68f-668228057fad/mockuuups-macbook-pro-mockup-on-bed.jpeg</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/875a5e04-d9a8-46dc-b1e3-8ab36ab62565/vertical-apple-pro-display-xdr-mockup-floor-shadow-2.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/647ac8aa-9983-43b0-ac9b-c2e2d9196c87/GNews+-+Bookmarks.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/a9d5e894-e1df-48b8-9aaa-bf7900882b24/Arbflow-ProductPrices.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/61baad22-5ebb-4cd3-918b-58712dadcdb2/new-dash-laptop.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/293c83ae-cc66-41e4-b70e-3409deecb824/mockuuups-iphone-xs-mockup-perspective-style-right.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/db640a3b-13c6-418f-b992-ab0770ec7a84/SP-Dash-Mobile+bench+2%402x.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/acfc175d-47c9-45f3-ba19-eb00cbe2f68b/benchmarks%403x.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Patented Data Visualization Dashboard: $900K Revenue Impact | S&amp;P Global | Giselle Herrera</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/ux-experimentation/schwab-internal-tooling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/d9380a0c-ecb7-405c-b3b4-d0beee2d5fd6/Envelope+Invite.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/066c8324-e990-4f7e-a960-e07c0062ccc2/Envelope+Invite+-+tablet.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/da43118b-643b-49a5-b6b3-b83060800a9f/mockuuups-pnbXwrPzsoaRCBVTpPYohZ.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ad7e645c-d80c-4600-ab25-3b1baa4cd3c0/Mobile+Web+Portrait.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/33aeb8d3-6631-486a-becd-0d2a8bef11a5/Message+Center+dropdown.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/14e342a7-04db-4b1f-84cc-78385716d472/Initial+invitational+communication.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/ced46077-e221-48cb-8e10-61d7ca1dc76b/Screenshot+2026-01-21+at+9.56.54%E2%80%AFAM.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/f6e27e7a-0f9f-4610-bed6-b052bc00ed3e/Screenshot+2026-01-21+at+9.56.39%E2%80%AFAM.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/b799eb13-389f-4cfb-86ff-83f9b00c3017/Screenshot+2026-01-21+at+9.56.26%E2%80%AFAM.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/47f51f65-b07f-4485-8888-21311bf85c5a/Screenshot+2026-01-21+at+9.56.10%E2%80%AFAM.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/4004e16f-a78d-4f14-b0a8-2bb98356b27d/CS+Envelope+user+flow.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/aae2eaa5-2658-4b95-b97f-098648f517c6/Confirmation+-+mobile.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/698b983d-bf50-4680-81a0-a8491623ede6/Envelope+Invite+-+mobile.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/526ec0a0-3b13-4b65-96da-743492912950/Envelope+Expired+-+mobile.png</image:loc>
      <image:title>Giselle Herrera | UX/UI Designer  |  Experimentation &amp; Data Visualization  |  AI-Integrated Design - Enterprise Internal Tooling UX: 15% Adoption Increase | Charles Schwab | Giselle Herrera</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.giselleherrera.com/ux-experimentation/ai-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/72f66e98-38cc-4d6e-bc67-eb9bbde63b11/Screenshot+2026-01-23+at+3.09.23%E2%80%AFPM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695d349c19f21c2b78ec4a54/72223074-e2de-440a-800a-a87b51f549de/Screenshot+2026-01-30+at+8.53.59%E2%80%AFPM.png</image:loc>
    </image:image>
  </url>
</urlset>

